What is a "corporate program" and why should you implement it in your fitness club? We'll tell you everything you need to know.
Corporate programs are one of the most popular trends in the fitness world. More and more clubs extend corporate benefits and offer to companies.
But not all clubs have managed to develop a truly effective corporate program. After all, what is a "corporate program" and why should you implement it in your fitness club? To sum it up: to increase the number of active members.
Although the effort to "sell" a corporate program to a company is slightly higher than the attempt to get a membership to a potential member, the benefits are infinitely more significant. Once you have implemented a corporate program in a company, you have instant access to dozens or even hundreds of potential members. This way, you have the chance to bring more members with a single company.
Whether you own a gym, you plan on opening one, or you work in the sales department of a fitness club, the e-book will help you sell memberships so much more efficiently.
This e-book outlines different types of corporate programs, explains how to use them and proposes a detailed plant on how to convince companies to purchase corporate memberships to your gym.
Reading time: 16 minutes
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YES. The guide is free for you or anybody else you might think would like to read it (so feel free to forward it). We love to share useful information that helps fitness clubs grow.
We have created a series of free guides that will help expand your gym: advice on increasing sales, lead management, optimising your online marketing strategy, creating a corporate program, and so much more.