UPfit Blog

One of the simplest methods of validating members' access to the gym is with the help of profile pictures. Regardless of the check-in method you use in the club, it is useful to have a photo of each member with an active subscription or service package in your management system.

The member or service contract is helpful for gyms, mainly to avoid legal problems or misunderstandings with members.

One of the most efficient marketing and sales tools is, without a doubt, vouchers. Well, this sales and marketing tool has yielded excellent results for years in various sectors, including fitness.

By creating a newsletter for your members, you strengthen community spirit. You show that you care about your members, even when they don't make it to the gym. With the help of a constant newsletter, you will be part of their lives and remind them of your services, the wonderful atmosphere, and all the other reasons why they chose your club.

Since few fitness clubs use the newsletter as a marketing method, it is also a great way to distinguish your brand from the rest of the competition. All the while providing members and potential customers with helpful content.

With a few improvements, you can draw up a group fitness program that will attract more new members and will ensure the loyalty of your current ones for a long time.

Events like "open house" are an excellent opportunity to attract new members, but also to promote your gym in a different way. Although it seems a little complicated, its benefits outweigh the effort. You just need to consider a few important aspects.

If you don't have an SOP at your fitness club yet, now is the time to make one. You don't have to wait for a magic number for your revenue, clients, clubs, or employees to start this systematization.

Many gyms offer assessment sessions to their members, but that doesn’t mean they actually use these services for the gym’s benefit. An assessment session should be an essential process,that transforms a new member into a loyal one.

The Romanian Association of Health & Fitness, RomaniaActive, is organizing its first webinar with all Romania's health & fitness operators. This is the first event in a series meant to consolidate the Romanian fitness industry.

An incredible member experience will encourage them to visit your gym more and more and, of course, to constantly renew their membership. You don’t have to invest considerable amounts in equipment and gadgets. If your staff makes sure members are always happy at your club, your retention rate will surely increase on its own.

Gyms now have a new challenge in managing their members - scanning COVID certificates. This is how you can implement this process at your gym's reception desk and what your digital options are.

Imagine your gym members would never have to bother with renewing their membership ever again because it would renew itself automatically, immediately after it expires? Well, you too can provide your members with this option.

Minimize the number of employees for the reception desk by investing in a suitable access control system and related digital solutions. It allow you to keep your gym open more hours a day and thus have a more significant number of members.

I'm certain that if you ever considered installing an access control system at your gym, you plan to do that at your club's entrance, right? Such a system can also be used in various ways, in different parts of a fitness club, not just at the entrance.

Members, just like any other clients, are used to doing everything online. Therefore, why not let your members also book their spots at their favorite classes online?