EuropeActive published a new manifesto that highlights the projects and objectives for the fitness sector that will be accomplished in the next five years. The manifesto was published during the European Health & Fitness Forum at the end of September.
Each gym has its own membership offer. The secret is to find the balance between a varied offer, that caters to all preferences, and a not too high number of memberships, that otherwise would be too difficult to manage and too confusing for clients.
Though many fitness clubs prefer managing their membership list, it's more useful to have a database with members, not just memberships sold. Here is the essential information that any memebr profile should contain.
During the already famous September event that launched the new Apple products, the American giant announced a new virtual fitness service dependent on the Apple Watch. The service is simply named Fitness+ and will be available at the end of 2020, the subscription price being $9,99$ per month.
There is an easier way to get more members! Communicate efficiently with them through automated emails, provide them the option to purchase memberships online, delight them with a professional mobile app and member account, and surprise them with fast services at the reception desk.
With UPfit.cloud, everything is done quickly, and you can start seeing results in a matter of days. Find out the advantages of our platform in a 20-minute demo session.
This year's edition of the European Health & Fitness Forum (EHFF), which draws fitness industry leaders from all over Europe, will be in a hybrid format, where speakers will be on the stage in Koln, but the entire forum will be broadcast online.
Most gym owners that I talk to think the selling products at the reception desk is a very complicated undertaking that doesn't bring a real profit. And every time I show them the math about what this business really entails, they are shocked.
Amazon is the latest company to enter the fitness market. The tech giant announced the launch of a new virtual fitness service, a mobile app, and a monitoring fitness bracelet that will work together under the name of Halo.
No matter if you open a brand new gym or a new location as part of your fitness chain, you must have a well-thought-out presale strategy. If you wait until you open the gym to recruit members, you have already lost the momentum.
It's imperative to set up an onboarding process for new members so that as many of them as possible can quickly form the habit of going to the gym and training constantly. Only then will they become loyal and long-term members.
The latest think tank of EuropeActive has published an article on the importance of physical exercise against the spread of COVID-19. According to the document, the conditions created by the pandemic have highlighted the importance of physical exercise and the health of society.
Facebook is set to launch a new feature that will allow businesses to organize events through live streaming, host them and collect payments from attendees, all in one place. The new feature is connected to Facebook Live.
For gyms, digitization means more than implementing management software. An important aspect of digitizing a gym is allowing members to control their own activities. This means that members can manage their own activity and account through online tools.
We recently launched a new UPfit.cloud feature designed to help gyms create more effective sales campaigns. We're talking about a system of discount codes through which clubs can offer discounts on memberships purchased online.
All customers interested in this feature ask us the same question - which is the right choice for my gym: the general mobile app or the white-label app? If you're also wondering the same question, here are the differences between the two types of apps.
One of the most significant and most persistent trends in the fitness market in the last decade has been group fitness classes. Even if they must attend group X classes from their living room, members remain loyal to this workout type. So, what is stopping you from launching group fitness classes at your gym?
We have created a series of free guides that will help expand your gym: advice on increasing sales, lead management, optimising your online marketing strategy, creating a corporate program, and so much more. There are dozens of e-books and guides with useful information and ideas for ambitious gyms, that are willing to use all the tools available to grow their business and recruit more members.