Fitness industry insights from experts to help your business grow

UPfit Blog

Numbers for your business

What is a gym retention rate and how to calculate it

3 minutes read

The gym retention rate is one of the most important data you should constantly track if you own a fitness center. The formula for this rate is relatively simple, and it will help you get an insight into the revenue you can count on in the next period.


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Free guides for your gym

We have created a series of free guides that will help expand your gym: advice on increasing sales, lead management, optimising your online marketing strategy, creating a corporate program, and so much more. There are dozens of e-books and guides with useful information and ideas for ambitious gyms, that are willing to use all the tools available to grow their business and recruit more members.

Free download

Free guides for your gym
Top-of-the-range software for excellent results

Software that perfectly adapts to your gym's activity

Each gym is unique. That is why UPfit.cloud has a wide range of services, tools, and features that perfectly match your business.

Regardless of how you manage your gym or fitness club activity, UPfit.cloud can be customized so it's easy to use for your team and simple for your members.