Facebook launches a new service - paid live events

Facebook is the latest company venturing into the fitness industry. The social media giant is about to launch a new feature that will allow Facebook pages to organize live streaming events, host them and collect payment from attendees, all in one place.

Therefore, in the context of the fitness industry, which has switched massively towards virtual workouts in the last few months, Facebook will allow organizing live fitness classes, and the access will be made based on a fee that those who wish to attend can pay through Facebook.

The new feature is called Paid Online Events and is closely connected to Facebook Live. According to the company, the new service will also allow you to invite people to your event using the tools provided by Facebook..

Once the live broadcast starts, those who want to attend the workout will have to pay the fee online, set by the organizer, and then the attendees are immediately granted access to the event.

This service is extremely useful, particularly to personal trainers who work independently or for small-sized gyms. It is also a major opportunity for this business to attract members from other cities who usually would not purchase a regular gym membership.