The first impression is important in any circumstance, and for gyms, this usually happens at the reception desk. That is why it's crucial to hire the right people to greet your members and potential clients.
The reception desk people are also the face of your gym, which means they are some of the most important employees. Therefore you must choose the right people, that will create an excellent experience for members, from the beginning. Here are some skills that a good receptionist should have.
Of course, a good receptionist should be great at communicating with people. And I am not talking about the fact that they can speak non-stop. They should know exactly what to say in any situation and provide the right solution or recommendation, no matter the client or member..
A talented receptionist knows how to solve any issue or at least make sure someone else is fixing that problem.
As I said before, first impressions are very important, and the person at the front desk is part of that experience. That is why it's crucial that when a member enters the gym, they see a clean reception desk and a person that smiles and looks impeccable.
Your gym is a brand, and that should be apparent everywhere, including the way your employees look, particularly at the front desk. That is why your employees should wear t-shirts with your gym logo, which should be fitted for them.
Everyone entering the gym should be greeted with a smile and a warm welcome. Even when the reception desk is crowded, it doesn't mean newcomers should be ignored until their turn.
A simple" Hello, I'll be with you in a moment" can make a world of difference, and the person waiting will be more patient.
The team at the reception desk is not only in charge of greeting people and answer the phone. Your team must check members in, and make sure they have a valid membership, sell products, and memberships, and if need be, it should be able to answer any question.
That means they will be using management software and other platforms and programs used to manage the gym.
That is why your employees in this department must be tech-savvy. They will have to learn very quickly how to use management software, get familiarised with selling products and services, fiscal aspects, issuing invoices and contracts, daily closes, and even stock management.
If these tasks take a long time or are done incorrectly, then the activity at the front desk will be saddled, there will be queues and accounting issues.
As I just mentioned, a receptionist must check members in the gym, make sales issue invoices, and many other tasks. That is why they must organize their time efficiently, so there will be no overcrowding.
When they have to perform several tasks simultaneously, they should immediately know how to triage each operation and take care of the most important one. They should not choke when confronted with multiple requests.
The capacity to handle any situation is also essential for a receptionist. There will always be unforeseen situations that must be solved, which will probably have to be taken care of by the reception desk. Usually, when there is an issue in the gym, members talk to the front desk.
That is why the people working there should be able to manage any situation independently and should not require supervision.
The reception desk is one of the most important aspects of a gym that massively influences members and potential clients' experience. That is why you must be very careful when hiring people for this department.
They are the first and last people members see when they visit your gym. Therefore, you must ensure your team has all the necessary resources to create the very best impression, from beautiful uniforms to digital tools that will help them finish tasks faster.
There is an easier way to get more members! Communicate efficiently with them through automated emails, provide them the option to purchase memberships online, delight them with a professional mobile app and member account, and surprise them with fast services at the reception desk.
With UPfit.cloud, everything is done quickly, and you can start seeing results in a matter of days. Find out the advantages of our platform in a 20-minute demo session.
Your fitness center can also sell memberships and services online. Implementing an online payment solution means a lot less work for your team and a more convenient way for your members to renew their membership.Read More
Minimize the number of employees for the reception desk by investing in a suitable access control system and related digital solutions. It allow you to keep your gym open more hours a day and thus have a more significant number of members.Read More
No matter how impressive your gym's social media updates are and how many likes you get, your entire effort should focus on a single goal - recruiting new members. And you can only do this if you get the attention of followers based in your area.Read More
We have created a series of free guides that will help expand your gym: advice on increasing sales, lead management, optimising your online marketing strategy, creating a corporate program, and so much more.