Websites for gyms: what it should contain and how it can help your business

Websites for gyms: what it should contain and how it can help your business

The site is your gym’s first impression, and we all know how important the first impression is.


If you are not on the Internet, do you really exist? Today, it's no longer about if you should invest in a website for your gym, But how it should look like and how it promotes your business. First, the site should look... WOW, but that does not mean you have to discount information. Your website should aim not only your club members but also potential customers.

Your gym’s website is one of the most important sales tools, which, once well set up, you do not have to invest in, except occasionally.

An unnecessary or poorly designed website can affect the success of your gym, especially when it comes to collecting leads (potential customers) or increasing the number of sold memberships.

Who is this guide for

If you own a gym or are in charge of the marketing department for a gym, you should read this guide to find out how to improve the website.

What will you learn from this guide

This e-book focuses on the information every gym website should contain, the layout, how to optimize a website for your gym, and what kind of photos you should use. You will learn how to accurately present the information both your members and potential clients need.

Reading time: 11 minutes

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Is this guide really free?

YES. The guide is free for you or anybody else you might think would like to read it (so feel free to forward it). We love to share useful information that helps fitness clubs grow.

Free guides for your gym

We have created a series of free guides that will help expand your gym: advice on increasing sales, lead management, optimising your online marketing strategy, creating a corporate program, and so much more.

Free download

Free guides for your gym