Amazon enters the fitness market with new tech based on artificial intelligence

Amazon is the latest company to enter the fitness market. The tech giant announced the launch of a new virtual fitness service, a mobile app, and a monitoring fitness bracelet that will work together under the name of Halo.

The bracelet is called Halo Band and, unlike other fitness bracelets on the market, has no screen. However, it's connected to a dedicated app. It transmits a multitude of data collected by the temperature sensor, the accelerometer, the cardiac rhythm sensor, and two microphones that can be turned off with a press of a button. All included in the bracelet.

The device has five main features: Activity – the user receives points depending on how much time they train, but also on what kind of exercises they perform; Sleep – the bracelet monitors the duration and phases of your sleep; Tone – with the help of the two microphones, the bracelet analyses the energy and the positivity of the user's voice, to help them improve the whey they communicate with others.

Additionally, the bracelet and the app have a feature named Labs, that based on artificial intelligence can suggest to the user some changes in their behavior to improve their lifestyle. For instance, the app can suggest certain physical exercises that are more beneficial than others.

Another feature of the app is Body - measuring the fat tissue from the body using the phone's camera. The app analyzes the user's photos dressed in skin-tight clothes, eliminates the elements in the background, and calculates the percentile of fat in the body. It also generates a 3D model of the user's body.

The app is free for all bracelet users, but the access to the premium features is subscription-based. Amazon also says that each user will have the option to share the information collected by the bracelet and the app with the company, including the body 3D model and voice recordings.

In the USA, the Amazon Halo bracelet will be initially priced at 64,99$, and it will include the premium subscription for the Halo app for the first six months, after which it will have a price of 99,99$. After that, the app subscription will be 3,99$ per month.