Fitness industry insights from experts to help your business grow

UPfit Blog

Black Friday

How to create successful Black Friday campaigns for your gym

5 minutes read

Why should you establish campaigns in your fitness club? The simple answer is – to sell as many memberships as possible. At the same time, it's a great way to create brand awareness campaigns and attract the attention of potential members.


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Anniversary

Six years of UPfit.cloud: lessons learned, plans for the future, and a brand-new interface

3 minutes read

UPfit.cloud is celebrating six years since its launch, so we’ve made a recap of what has happened since then. We are getting ready to launch loads of new projects, so we are giving you a sneak peak of what our clients can expect in the next few weeks.


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EuropeActive

EuropeActive published a new manifest with the fitness sector objectives for 2025

2 minutes read

EuropeActive published a new manifesto that highlights the projects and objectives for the fitness sector that will be accomplished in the next five years. The manifesto was published during the European Health & Fitness Forum at the end of September.


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Membership offer

The membership types you should sell at your gym

7 minutes read

Each gym has its own membership offer. The secret is to find the balance between a varied offer, that caters to all preferences, and a not too high number of memberships, that otherwise would be too difficult to manage and too confusing for clients.


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Apple Fitness +

Fitness +, the new virtual fitness service launched by Apple

2 minutes read

During the already famous September event that launched the new Apple products, the American giant announced a new virtual fitness service dependent on the Apple Watch. The service is simply named Fitness+ and will be available at the end of 2020, the subscription price being $9,99$ per month.


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Are you struggling to increase the number of new members joining your fitness center?

There is an easier way to get more members! Communicate efficiently with them through automated emails, provide them the option to purchase memberships online, delight them with a professional mobile app and member account, and surprise them with fast services at the reception desk.

With UPfit.cloud, everything is done quickly, and you can start seeing results in a matter of days. Find out the advantages of our platform in a 20-minute demo session.


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EuropeActive

European Health & Fitness Forum – the first hybrid edition of the EuropeActive event

1 minutes read

This year's edition of the European Health & Fitness Forum (EHFF), which draws fitness industry leaders from all over Europe, will be in a hybrid format, where speakers will be on the stage in Koln, but the entire forum will be broadcast online.


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Additional revenue stream

How to sell products at your gym's reception desk in a few simple steps

9 minutes read

Most gym owners that I talk to think the selling products at the reception desk is a very complicated undertaking that doesn't bring a real profit. And every time I show them the math about what this business really entails, they are shocked.


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Amazon Halo

Amazon enters the fitness market with new tech based on artificial intelligence

2 minutes read

Amazon is the latest company to enter the fitness market. The tech giant announced the launch of a new virtual fitness service, a mobile app, and a monitoring fitness bracelet that will work together under the name of Halo.


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Outdoor classes

How to organize group fitness classes outdoors

5 minutes read

Outdoor group fitness classess are an excellent idea, that will certainly draw many participants. Generally speaking, this class type is very similar to the usual ones, but you need to remember a few key aspects.


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Successful onboarding

10 simple steps to improve the member onboarding process at your gym

10 minutes read

It's imperative to set up an onboarding process for new members so that as many of them as possible can quickly form the habit of going to the gym and training constantly. Only then will they become loyal and long-term members.


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COVID-19 resources

EuropeActive: physical activity, the essential method to fight against a new COVID-19 wave

2 minutes read

The latest think tank of EuropeActive has published an article on the importance of physical exercise against the spread of COVID-19. According to the document, the conditions created by the pandemic have highlighted the importance of physical exercise and the health of society.


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Live streaming

Facebook launches a new service - paid live events

1 minutes read

Facebook is set to launch a new feature that will allow businesses to organize events through live streaming, host them and collect payments from attendees, all in one place. The new feature is connected to Facebook Live.


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Self-service

10 tasks members should perform themselves, without depending on your gym's front desk

6 minutes read

For gyms, digitization means more than implementing management software. An important aspect of digitizing a gym is allowing members to control their own activities. This means that members can manage their own activity and account through online tools.


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Simpler sales

How to create sales campaigns using UPfit.cloud's discount codes

4 minutes read

We recently launched a new UPfit.cloud feature designed to help gyms create more effective sales campaigns. We're talking about a system of discount codes through which clubs can offer discounts on memberships purchased online.


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The best choice for your gym

General mobile app versus white-label: what should you pick for your gym

5 minutes read

All customers interested in this feature ask us the same question - which is the right choice for my gym: the general mobile app or the white-label app? If you're also wondering the same question, here are the differences between the two types of apps.


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Build a community

How to launch group fitness classes in your gym

12 minutes read

One of the most significant and most persistent trends in the fitness market in the last decade has been group fitness classes. Even if they must attend group X classes from their living room, members remain loyal to this workout type. So, what is stopping you from launching group fitness classes at your gym?


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Convert fans into members

How to optimize your gym's social media accounts to recruit fans from your location

6 minutes read

No matter how impressive your gym's social media updates are and how many likes you get, your entire effort should focus on a single goal - recruiting new members. And you can only do this if you get the attention of followers based in your area.


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Free guides for your gym

We have created a series of free guides that will help expand your gym: advice on increasing sales, lead management, optimising your online marketing strategy, creating a corporate program, and so much more. There are dozens of e-books and guides with useful information and ideas for ambitious gyms, that are willing to use all the tools available to grow their business and recruit more members.

Free download

Free guides for your gym
Top-of-the-range software for excellent results

Software that perfectly adapts to your gym's activity

Each gym is unique. That is why UPfit.cloud has a wide range of services, tools, and features that perfectly match your business.

Regardless of how you manage your gym or fitness club activity, UPfit.cloud can be customized so it's easy to use for your team and simple for your members.