Fitness industry insights from experts to help your business grow

UPfit Blog

Members' trust

6 ideas to reassure your members they can train safely at your gym

4 minutes read

Communicating with members doesn't only mean the discussions you carry out when meeting them at the gym. There are several ways to inform your members that you care about their safety and that you are taking all the precautions to avoid the spread of the COVID-19 virus.


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COVID-19 protocols

How to convince members to follow the COVID-19 protocols at your gym

4 minutes read

It is crucial to enforce all the necessary COVID-19 protocols at your fitness club. If you have troublesome members, who refuse to abide by the sanitary rules, there are different strategies to convince them without escalating the situation.


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Greater profit with small effort

Five ways to increase your fitness club’s profit

4 minutes read

When you try to improve how you increase your profit margins, it’s good to focus on small changes that are easy to measure. However, if you have already implemented a series of strategies that don’t work, you shouldn’t throw in the towel and try to change everything.


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5 steps for sales

How to fine-tune the sales process at your gym

4 minutes read

One of the most critical aspects of managing a fitness club, no matter its type or size, is the sales process. The process is in continuous development and should get your undeniable attention.


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Black Friday ideas

7 Black Friday campaign ideas for your gym

5 minutes read

There are many reasons why it's recommended to try a Black Friday campaign, from the fact that people are accustomed and prepared to buy in that time period, to the fact that these campaigns benefit from major publicity and therefore your club's offers will have a bigger impact.


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Are you struggling to increase the number of new members joining your fitness center?

There is an easier way to get more members! Communicate efficiently with them through automated emails, provide them the option to purchase memberships online, delight them with a professional mobile app and member account, and surprise them with fast services at the reception desk.

With UPfit.cloud, everything is done quickly, and you can start seeing results in a matter of days. Find out the advantages of our platform in a 20-minute demo session.


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Black Friday

How to create successful Black Friday campaigns for your gym

5 minutes read

Why should you establish campaigns in your fitness club? The simple answer is – to sell as many memberships as possible. At the same time, it's a great way to create brand awareness campaigns and attract the attention of potential members.


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Anniversary

Six years of UPfit.cloud: lessons learned, plans for the future, and a brand-new interface

3 minutes read

UPfit.cloud is celebrating six years since its launch, so we’ve made a recap of what has happened since then. We are getting ready to launch loads of new projects, so we are giving you a sneak peak of what our clients can expect in the next few weeks.


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EuropeActive

EuropeActive published a new manifest with the fitness sector objectives for 2025

2 minutes read

EuropeActive published a new manifesto that highlights the projects and objectives for the fitness sector that will be accomplished in the next five years. The manifesto was published during the European Health & Fitness Forum at the end of September.


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Membership offer

The membership types you should sell at your gym

7 minutes read

Each gym has its own membership offer. The secret is to find the balance between a varied offer, that caters to all preferences, and a not too high number of memberships, that otherwise would be too difficult to manage and too confusing for clients.


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Everything you need to know

What information should a member profile have, in your gym management software

11 minutes read

Though many fitness clubs prefer managing their membership list, it's more useful to have a database with members, not just memberships sold. Here is the essential information that any memebr profile should contain.


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Apple Fitness +

Fitness +, the new virtual fitness service launched by Apple

2 minutes read

During the already famous September event that launched the new Apple products, the American giant announced a new virtual fitness service dependent on the Apple Watch. The service is simply named Fitness+ and will be available at the end of 2020, the subscription price being $9,99$ per month.


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The most important task

How to check-in members at your gym

10 minutes read

Member check-in or access validation is one of the simplest and most common actions at any fitness club. It is not a complex operation, but it has multiple variants that can take a few seconds or minutes on end.


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EuropeActive

European Health & Fitness Forum – the first hybrid edition of the EuropeActive event

1 minutes read

This year's edition of the European Health & Fitness Forum (EHFF), which draws fitness industry leaders from all over Europe, will be in a hybrid format, where speakers will be on the stage in Koln, but the entire forum will be broadcast online.


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Additional revenue stream

How to sell products at your gym's reception desk in a few simple steps

9 minutes read

Most gym owners that I talk to think the selling products at the reception desk is a very complicated undertaking that doesn't bring a real profit. And every time I show them the math about what this business really entails, they are shocked.


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Amazon Halo

Amazon enters the fitness market with new tech based on artificial intelligence

2 minutes read

Amazon is the latest company to enter the fitness market. The tech giant announced the launch of a new virtual fitness service, a mobile app, and a monitoring fitness bracelet that will work together under the name of Halo.


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Presale campaigns

Are you opening a gym? 7 presale strategies for a successful launch

7 minutes read

No matter if you open a brand new gym or a new location as part of your fitness chain, you must have a well-thought-out presale strategy. If you wait until you open the gym to recruit members, you have already lost the momentum.


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Outdoor classes

How to organize group fitness classes outdoors

5 minutes read

Outdoor group fitness classess are an excellent idea, that will certainly draw many participants. Generally speaking, this class type is very similar to the usual ones, but you need to remember a few key aspects.


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Free guides for your gym

We have created a series of free guides that will help expand your gym: advice on increasing sales, lead management, optimising your online marketing strategy, creating a corporate program, and so much more. There are dozens of e-books and guides with useful information and ideas for ambitious gyms, that are willing to use all the tools available to grow their business and recruit more members.

Free download

Free guides for your gym
Top-of-the-range software for excellent results

Software that perfectly adapts to your gym's activity

Each gym is unique. That is why UPfit.cloud has a wide range of services, tools, and features that perfectly match your business.

Regardless of how you manage your gym or fitness club activity, UPfit.cloud can be customized so it's easy to use for your team and simple for your members.