UPfit Blog

UPfit.cloud is celebrating six years since its launch, so we’ve made a recap of what has happened since then. We are getting ready to launch loads of new projects, so we are giving you a sneak peak of what our clients can expect in the next few weeks.

EuropeActive published a new manifesto that highlights the projects and objectives for the fitness sector that will be accomplished in the next five years. The manifesto was published during the European Health & Fitness Forum at the end of September.

Each gym has its own membership offer. The secret is to find the balance between a varied offer, that caters to all preferences, and a not too high number of memberships, that otherwise would be too difficult to manage and too confusing for clients.

During the already famous September event that launched the new Apple products, the American giant announced a new virtual fitness service dependent on the Apple Watch. The service is simply named Fitness+ and will be available at the end of 2020, the subscription price being $9,99$ per month.

This year's edition of the European Health & Fitness Forum (EHFF), which draws fitness industry leaders from all over Europe, will be in a hybrid format, where speakers will be on the stage in Koln, but the entire forum will be broadcast online.

Most gym owners that I talk to think the selling products at the reception desk is a very complicated undertaking that doesn't bring a real profit. And every time I show them the math about what this business really entails, they are shocked.

Amazon is the latest company to enter the fitness market. The tech giant announced the launch of a new virtual fitness service, a mobile app, and a monitoring fitness bracelet that will work together under the name of Halo.

Outdoor group fitness classess are an excellent idea, that will certainly draw many participants. Generally speaking, this class type is very similar to the usual ones, but you need to remember a few key aspects.

It's imperative to set up an onboarding process for new members so that as many of them as possible can quickly form the habit of going to the gym and training constantly. Only then will they become loyal and long-term members.

The latest think tank of EuropeActive has published an article on the importance of physical exercise against the spread of COVID-19. According to the document, the conditions created by the pandemic have highlighted the importance of physical exercise and the health of society.

Facebook is set to launch a new feature that will allow businesses to organize events through live streaming, host them and collect payments from attendees, all in one place. The new feature is connected to Facebook Live.

For gyms, digitization means more than implementing management software. An important aspect of digitizing a gym is allowing members to control their own activities. This means that members can manage their own activity and account through online tools.

We recently launched a new UPfit.cloud feature designed to help gyms create more effective sales campaigns. We're talking about a system of discount codes through which clubs can offer discounts on memberships purchased online.

All customers interested in this feature ask us the same question - which is the right choice for my gym: the general mobile app or the white-label app? If you're also wondering the same question, here are the differences between the two types of apps.

One of the most significant and most persistent trends in the fitness market in the last decade has been group fitness classes. Even if they must attend group X classes from their living room, members remain loyal to this workout type. So, what is stopping you from launching group fitness classes at your gym?

No matter how impressive your gym's social media updates are and how many likes you get, your entire effort should focus on a single goal - recruiting new members. And you can only do this if you get the attention of followers based in your area.