UPfit Blog

It is crucial to enforce all the necessary COVID-19 protocols at your fitness club. If you have troublesome members, who refuse to abide by the sanitary rules, there are different strategies to convince them without escalating the situation.

When you try to improve how you increase your profit margins, it’s good to focus on small changes that are easy to measure. However, if you have already implemented a series of strategies that don’t work, you shouldn’t throw in the towel and try to change everything.

One of the most critical aspects of managing a fitness club, no matter its type or size, is the sales process. The process is in continuous development and should get your undeniable attention.

There are many reasons why it's recommended to try a Black Friday campaign, from the fact that people are accustomed and prepared to buy in that time period, to the fact that these campaigns benefit from major publicity and therefore your club's offers will have a bigger impact.

Why should you establish campaigns in your fitness club? The simple answer is – to sell as many memberships as possible. At the same time, it's a great way to create brand awareness campaigns and attract the attention of potential members.

UPfit.cloud is celebrating six years since its launch, so we’ve made a recap of what has happened since then. We are getting ready to launch loads of new projects, so we are giving you a sneak peak of what our clients can expect in the next few weeks.

EuropeActive published a new manifesto that highlights the projects and objectives for the fitness sector that will be accomplished in the next five years. The manifesto was published during the European Health & Fitness Forum at the end of September.

Each gym has its own membership offer. The secret is to find the balance between a varied offer, that caters to all preferences, and a not too high number of memberships, that otherwise would be too difficult to manage and too confusing for clients.

Though many fitness clubs prefer managing their membership list, it's more useful to have a database with members, not just memberships sold. Here is the essential information that any memebr profile should contain.

During the already famous September event that launched the new Apple products, the American giant announced a new virtual fitness service dependent on the Apple Watch. The service is simply named Fitness+ and will be available at the end of 2020, the subscription price being $9,99$ per month.

Member check-in or access validation is one of the simplest and most common actions at any fitness club. It is not a complex operation, but it has multiple variants that can take a few seconds or minutes on end.

This year's edition of the European Health & Fitness Forum (EHFF), which draws fitness industry leaders from all over Europe, will be in a hybrid format, where speakers will be on the stage in Koln, but the entire forum will be broadcast online.

Most gym owners that I talk to think the selling products at the reception desk is a very complicated undertaking that doesn't bring a real profit. And every time I show them the math about what this business really entails, they are shocked.

Amazon is the latest company to enter the fitness market. The tech giant announced the launch of a new virtual fitness service, a mobile app, and a monitoring fitness bracelet that will work together under the name of Halo.

No matter if you open a brand new gym or a new location as part of your fitness chain, you must have a well-thought-out presale strategy. If you wait until you open the gym to recruit members, you have already lost the momentum.

Outdoor group fitness classess are an excellent idea, that will certainly draw many participants. Generally speaking, this class type is very similar to the usual ones, but you need to remember a few key aspects.