EuropeActive published a new manifest with the fitness sector objectives for 2025

EuropeActive published a new manifesto that highlights the projects and objectives for the fitness sector that will be accomplished in the next five years.

The manifesto was published during the European Health & Fitness Forum at the end of September and has already been signed by many institutions, companies, operators, and associations that operate in the fitness sector, including our company, UPfit SRL.

The goal of this document, named Horizon 2025, is to transform the fitness sector into a provider of physical activities that support physical and mental health and a credible solution to the multiple health problems that affect European citizens.

The objectives proposed by EuropeActive are grouped into four essential categories.

Health – recognising our sector’s historical roots in sport, leisure and recreation we believe that it is our societal responsibility in the coming years to be providers of physical activity which also supports social and mental health and wellbeing, and in combatting the pandemic of physical inactivity and other lifestyle diseases for which science proves that fitness and exercise is an effective medicine.

Digital – the Covid-19 pandemic has shown our entire sector ecosystem that digitalisation and fitness-tech is existentially important to reach out to fitness consumers of all backgrounds. As a sector we must hasten the process of digitalisation to better understand and improve service to our consumers and to expand our market beyond current perceived physical and social boundaries.

Community - aiming for a respected position in European society, we must continue to build confidence and trust with our communities. As Active Citizens we will work to align our businesses and organisations with specific UN Sustainable Development Goals, including environmental protection and Co2 reductions, and to have an inclusive approach to all citizens and consumers.

Standards – becoming a mature sector in the eyes of the world around us requires professional identity and standards for our workforce and facilities. Science and evidence-based standards for both our exercise professionals and places of business are prerequisites for creating attractive jobs and occupations, for gaining trust with our customers and developing collaboration with medical professionals and healthcare providers.

The manifest can be read and signed here.