As a result of the COVID-19 pandemic, gyms will have to deal with a "new normal". That means more caution for the security of members and employees as well.
Because lock-down measures, the fitness industry has been dramatically affected. Not just because gyms had to shut down, but also because members are less inclined to go to the gym, after months of absence. Moreover, the rules and restrictions that every gym operator must strictly obey when reopening will lead to a decrease in members' trust.
It's easy to understand why people will avoid gyms and health & leisure centres in the foreseeable future, even if they reopen and follow all rules imposed by the authorities. That is why it is vital to do everything in your power to regain your members' trust so you can ensure a successful reopening.
If you can gain your members' faith in your facility, you'll see them coming back sooner rather than later, once you reopen. The keyword here is "trust".
If you own a gym and you are getting ready to open it, following the COVID-19 lock-down, then you'll need as much advice as possible to draw up an infallible strategy.
This guide provides loads of practical ideas about how to organise your gym, so you will fully comply with the restrictions that apply to this type of businesses. These resources will also help you make sure your members and your team are safe at your location. From access control systems to ways of communicating with members, this guide will give you all the resources you need to open your gym successfully.
Reading time: 18 minutes
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We have created a series of free guides that will help expand your gym: advice on increasing sales, lead management, optimising your online marketing strategy, creating a corporate program, and so much more. There are dozens of e-books and guides with useful information and ideas for ambitious gyms, that are willing to use all the tools available to grow their business and recruit more members.