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What does the 'Become a member' button mean and how can you use it to attract more members, without any headaches?

What does the 'Become a member' button mean and how can you use it to attract more members, without any headaches?
Written by COSMIN Published on 2023-05-16 5 minutes read

You've certainly seen that more and more fitness centers have a button or picture on their website that says Become a Member.

Theoretically, that button leads to a section on the site where you can... become a member of that particular fitness center.

Even though not all clubs have managed to implement this feature properly, those who have done so have seen excellent results.

How do I know this? Because many of our clients offer this option, and the number of new members has grown exponentially.

This is because such a system allows those interested to become members anywhere and anytime..

What does the option to become an online member mean?

From what I've seen on most of the fitness center websites in our country, the Become a Member button opens a form where those interested fill out their contact information.

I assume that a gym employee contacts these people and tries to convince them to come to the gym to buy a membership.

Although this is also a variant, it is not exactly the solution I am referring to.

In my opinion, that tricky button should actually allow the person to become a member. Not just leave their contact details.

After all, if they still have to come to the gym to buy a membership, what's the point of filling out the form? Just to have someone to call them?

A much better option is for that person to fill out their contact information and then buy a membership, which they pay for online.

After all, that's what becoming a member means, right? To have an active membership at that gym.

How to implement this option

To offer your club members the option I described above, you first need to have an online payment system, so you can sell memberships directly on your website.

Then you need to have a form where people fill out their contact information.

Here you have two options. You can use a simple form, linked to the platform that processes online payments.

Then each sold membership, you put it in the management system, so when the new member comes to the gym they have access without any problems.

The second option, simpler, is to use a solution integrated with the management software.

That is, when the person fills out their contact information and buys the membership, the system automatically creates the profile and adds the membership to the management software. So you don't have to do anything.

Of course, I recommend the second solution, also available on the UPfit.cloud platform. I recommend it not only because we made this solution, but also because it is much simpler and more convenient for fitness centers.

The Become a Member option is actually a link that customers receive from us. That link is put on a button and that's it. Everything works on its own.

Those interested fill out their contact information, choose their membership, and pay for it online with their bank card.

The system creates a member profile in the management system, adds the purchased membership, and sends the member an email with payment confirmation, invoice, and member contract.

5 practical reasons (tested by us too) to implement this option

Of course, there are plenty of reasons why it's good to have the become a member option at your fitness center. But, because I'm sure you don't have all day to read this article, I'll just present the most important ones, which we also discovered from our clients' experience.

It's the simplest option for new members

After all, this is also the purpose of that button - to make the experience of new members coming to the gym as simple as possible. If they want to start going to the gym and have the option to buy a membership at their fingertips, they will definitely grab their card and make the payment immediately.

But if they have to come to the gym to buy a membership, they might postpone it indefinitely. Especially if they have a busy schedule.

It's the simplest option for new members

After all, this is also the purpose of that button - to make the experience of new members coming to the gym as simple as possible. If they want to start going to the gym and have the option to buy a membership at their fingertips, they will definitely grab their card and make the payment immediately.

But if they have to come to the gym to buy a membership, they might postpone it indefinitely. Especially if they have a busy schedule.

You attract more members

When you offer the option to buy a membership online, you open the doors to many more potential members. You are no longer restricted to those who can physically come to your gym to buy a membership. This way, someone who lives on the other side of the city but works near your gym can become a member without any hassle.

You save time and effort

If new members can buy a membership online, you won't have to spend time enrolling them at the front desk. This is beneficial for both you and the new member. You save time, and they don't have to wait in line to sign up.

You can sell memberships 24/7

The internet never sleeps, and neither does your website. This means you can sell memberships around the clock, even when your gym is closed. This is especially useful for people who work unconventional hours and can't come to your gym during regular business hours.

In conclusion, the "Become a Member" button is an extremely useful tool that can help you attract and enroll more members. It simplifies the process for new members and saves time for both you and them. By offering this option, you can expand your reach and sell memberships at any time of the day.



COSMIN
COSMIN

Cosmin has the unique ability to provide not only the best solution for his clients but also to help them make the most of the tools they have. He spends his time in gyms and fitness centers, not only training but also observing and researching every operational aspect of this business.

Fitness Business Romania
Fitness Business Romania

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