European Health & Fitness Forum – the first hybrid edition of the EuropeActive event

European Health & Fitness Forum – the first hybrid edition of the EuropeActive event
Written by DANI Published on 2020-09-09 1 minutes read

This year's edition of the European Health & Fitness Forum (EHFF), which draws fitness industry leaders from all over Europe, will be in a hybrid format, where speakers will be on the stage in Koln, but the entire forum will be broadcast online. However, because of COVID-19 restrictions, the event will have a smaller audience live, and those who want to attend the conference can do so online.

This year's theme is not exactly a surprise –" Where do we go from here?" – the impact the pandemic is having on the fitness industry. The hybrid event will be moderated by Herman Rutgers, the co-founder of EuropeActive, and the main speaker will be Magnus Lindkvist, a specialist in trends and futurology.

Representatives of Deloitte, 4Global, and FitTech will also talk at the event. Also, the presidents of the largest chains of fitness clubs in Europe, PureGym, SATS, Anytime Fitness, and Basic-Fit International, will talk about how their companies survived the COVID crisis, gym shutdowns, and how they changed their business strategies for the future.

The forum will take place on September 30th in Koln. Those who wish to watch the live broadcast can register on the official website. The tickets are 50 euros, and EuropeActive members get a discount.You can register here.

As a EuropeActive member, will attend the 2020 EHFF.


Dani is the most active member of the UPfit team and loves participating in all sorts of sports competitions. He is also always in the know with everything fitness and sports-related, from digital solutions and gadgets to the latest workout styles.

Fitness Business Romania
Fitness Business Romania

Are you interested in similar articles? Do you find this subject interesting? Then you should sign up for our newsletter.

Each week we'll email you a summary with the latest news and insights on your gym's activity.

Our team curates content that will help you expand your business - management, leadership, team development, industry tips, interviews, and other interesting resources.

Sign up
Market analysis on the Romanian fitness industry
Following the trend of West-European countries, the Romanian fitness market is going through unprecedented growth. For this reason, the team wanted to find out create an overview of this industry, to have a point of reference for future studies.
Free download

Are you struggling to increase the number of new members joining your fitness center?

There is an easier way to get more members! Communicate efficiently with them through automated emails, provide them the option to purchase memberships online, delight them with a professional mobile app and member account, and surprise them with fast services at the reception desk.

With, everything is done quickly, and you can start seeing results in a matter of days. Find out the advantages of our platform in a 20-minute demo session.


We also recommend...

RomaniaActive: first webinar for fitness operators in Romania

The Romanian Association of Health & Fitness, RomaniaActive, is organizing its first webinar with all Romania's health & fitness operators. This is the first event in a series meant to consolidate the Romanian fitness industry.

Read More

The benefits of free assessment sessions for your fitness center

Many gyms offer assessment sessions to their members, but that doesn’t mean they actually use these services for the gym’s benefit. An assessment session should be an essential process,that transforms a new member into a loyal one.

Read More

Are you opening a gym? 7 presale strategies for a successful launch

No matter if you open a brand new gym or a new location as part of your fitness chain, you must have a well-thought-out presale strategy. If you wait until you open the gym to recruit members, you have already lost the momentum.

Read More

Free guides for your gym

We have created a series of free guides that will help expand your gym: advice on increasing sales, lead management, optimising your online marketing strategy, creating a corporate program, and so much more. There are dozens of e-books and guides with useful information and ideas for ambitious gyms, that are willing to use all the tools available to grow their business and recruit more members.

Free download

Free guides for your gym
Top-of-the-range software for excellent results

Software that perfectly adapts to your gym's activity

Each gym is unique. That is why has a wide range of services, tools, and features that perfectly match your business.

Regardless of how you manage your gym or fitness club activity, can be customized so it's easy to use for your team and simple for your members.