Unfortunately, these times don't provide much certainty to the fitness sector, and changes in the population's COVID-19 infection rate can lead to the sudden shutdown of clubs. Due to these changes, it is not exactly simple for fitness gyms to keep their members interested in their services. Especially if they are not always sure if they can come to the gym or not.
Even without these sudden shutdowns, the clubs' activity has been affected due to restrictions and the limited number of members allowed on-premises.
To maintain members' interest, gyms have found themselves needing to adopt various strategies to keep their members interested in fitness and their services. There are many creative ways to stay in touch with members even when your club is not open, from video workouts and live-streamed classes to PT sessions through video conferences.
Regardless of your club's status, I kindly suggest you try organizing live-streamed group classes if you haven't done that already. Many gyms have decided to hold those classes straight on Facebook since it's easier. The problem with this solution is that it's not exclusive to members, and anyone with a Facebook account can join those classes.
The most exciting solution is fitness group classes on Zoom. Not only can you easily restrict access so only members can enter, but also the instructor can see the members himself. Thus the class becomes more interactive and brings it closer to the experience people are used to at the club.
It's possible that members of your club are not available at the time your classes are scheduled. But that doesn't mean they don't want to maintain their physical shape. For those individuals, you can create a library containing video workouts performed by your trainers.
Aim for exercises that don't require complicated equipment and can be done straight out of the living room. Then, you can move on to activities that require gym equipment.
This library is not only for members that cannot come to the gym. It can also be for members who train on their own. You can even create a category of videos just for them.
You can sell PT sessions even when your club is shut down. Trainers can help members train through different free video conference platforms, like Zoom, Skype, or FaceTime.
This system can be more at hand to members since they don't need to come to the gym and, therefore, don't cease their training completely. But, of course, it is possible that not all members will be interested in such services. Still, with a simple discount, you will surely find more customers than you think.
A weekly newsletter or even a bi-monthly one is an excellent method to keep in touch with your club members. Thus, you can keep them informed about the club's status, if they are allowed in the gym or not, what the terms and rules are. In addition, you can send them advice on training and nutrition and other helpful information.
Laying the foundations for such a direct communications channel will make it much easier for you to promote membership and services deals when needed.
You don't need to rely on Facebook's algorithm of displaying posts or on the availability of your members to visit your club.
Besides e-mail, text messages or the mobile app are other excellent methods to create a direct communication channel with your club members. But this doesn't mean that you send them text messages and push notifications on the app only when you have something to sell. For example, send messages to inform them about your club's status or when something changes at the gym.
You can also send positive reinforcements or various messages to thank them for being by your club's and your community's side. Let's not forget about birthdays or name days. All those little gestures will make the member feel closer to the club and the community, even if they can't physically join the gym.
Restrictions regarding the number of participants in classes have undoubtedly affected the smooth running of the club. That's why you could also consider shortening classes and increasing their number. Thus, you are giving more members the chance to train in classes during the day.
Besides, many people work from home and maybe would appreciate a half-hour yoga session in the morning or noon, especially if they live nearby. Thus, not only do you avoid overcrowding during rush hours, but you also offer more options to your members.
Even if the weather is not exactly favorable, you can hold a few classes outdoors. Choose active classes that put the blood in motion, and the cold will be easier to bear. You can have running sessions through the park or in a suitable area where the participants can maintain social distance. Let's not forget that cycling can also be done in nature with bicycles on two wheels.
You only need a little creativity and energy to keep up with your members.
Think of as many fitness challenges as possible and challenge your Facebook or Instagram page's fans to carry them out. It could be a large number of crunches, squats, or any other objectives.
Don't forget to reward the fans with the best results. And a one-month free membership at the club is the best gift. Not only will you satisfy the participants, but with a bit of effort, those who win could turn into loyal members who will renew their earned membership.
Regardless of how hard things get in these moments, it's important to focus on the light at the end of the tunnel.
Health and sport are becoming a priority for everyone. The fitness industry can have a very bright future if it manages to overcome this nefarious period.
You need to inspire the same sentiment to your members as well. No matter how difficult the situation is now, eventually, they will be able to return to the club in normal circumstances and enjoy all the services you provide. Promote such positive messages on all your communications channels to create a sentiment of anticipation. Thus, when you reopen your gym, the members will be more eager to return.
Although with the current climate, it is not exactly easy to maintain a close relationship with club members, try to implement at least part of the advice above. Thus, you will remain in your clients' consciousness, and they will not forget about you or look for alternatives when they want to train.
From online classes and virtual workouts to special messages to members, with a little bit of effort, you will be able to keep your members motivated and even obtain part of your regular income in a difficult time.
There is an easier way to get more members! Communicate efficiently with them through automated emails, provide them the option to purchase memberships online, delight them with a professional mobile app and member account, and surprise them with fast services at the reception desk.
With UPfit.cloud, everything is done quickly, and you can start seeing results in a matter of days. Find out the advantages of our platform in a 20-minute demo session.
UPfit.cloud is celebrating six years since its launch, so we’ve made a recap of what has happened since then. We are getting ready to launch loads of new projects, so we are giving you a sneak peak of what our clients can expect in the next few weeks.Read More
It is crucial to enforce all the necessary COVID-19 protocols at your fitness club. If you have troublesome members, who refuse to abide by the sanitary rules, there are different strategies to convince them without escalating the situation.Read More
Why contact old members? Because you have nothing to lose, but you have a lot to gain.As you talk to them, you will see that most of those who quit did so for financial or personal reasons and less because they are not satisfied with your club.Read More
We have created a series of free guides that will help expand your gym: advice on increasing sales, lead management, optimising your online marketing strategy, creating a corporate program, and so much more. There are dozens of e-books and guides with useful information and ideas for ambitious gyms, that are willing to use all the tools available to grow their business and recruit more members.