A fitness center is not exactly the easiest business to launch and manage, but if you have a good strategy, it will bring many satisfactions, including financial ones. The process of opening a gym doesn't stop when you have picked the location, purchased equipment, and hired trainers. Therefore, it is crucial to have a well-thought plan regarding managing your new fitness club, apart from logistical operations. You just have to consider a few aspects before you open the doors to your new fitness center.
Though many fitness clubs prefer managing their membership list, it's more useful to have a database with members, not just memberships sold. Here is the essential information that any memebr profile should contain.
No matter if you open a brand new gym or a new location as part of your fitness chain, you must have a well-thought-out presale strategy. If you wait until you open the gym to recruit members, you have already lost the momentum.
Each gym has its own membership offer. The secret is to find the balance between a varied offer, that caters to all preferences, and a not too high number of memberships, that otherwise would be too difficult to manage and too confusing for clients.
Most gym owners that I talk to think the selling products at the reception desk is a very complicated undertaking that doesn't bring a real profit. And every time I show them the math about what this business really entails, they are shocked.
The decision to implement new management software for any type of business is very important. It can generate a lot of headaches for both management and the employees using it. Here are some questions you should ask when thinking of investing in a new platform for your gym.
There is an easier way to get more members! Communicate efficiently with them through automated emails, provide them the option to purchase memberships online, delight them with a professional mobile app and member account, and surprise them with fast services at the reception desk.
With UPfit.cloud, everything is done quickly, and you can start seeing results in a matter of days. Find out the advantages of our platform in a 20-minute demo session.
We have created a series of free guides that will help expand your gym: advice on increasing sales, lead management, optimising your online marketing strategy, creating a corporate program, and so much more. There are dozens of e-books and guides with useful information and ideas for ambitious gyms, that are willing to use all the tools available to grow their business and recruit more members.