The community that forms around your fitness center is vital for your business' success and revenue. And a loyal community cannot be fostered without strong communication with members. Therefore, make sure you use all the tools available to you to cultivate a long-lasting relationship with your members by constantly communicating with them, even when they are not in the gym.
Your front desk team is just as important as any other department. My advice is to give them as many resources as possible so that the member's experience is memorable... in a positive way, of course.
Text messages are a great way to communicate with your gym members because it's easy to send, fast and has a huge open rate. Everyone has at least one phone that they constantly check, and text messages are harder to ignore.
An incredible member experience will encourage them to visit your gym more and more and, of course, to constantly renew their membership. You don’t have to invest considerable amounts in equipment and gadgets. If your staff makes sure members are always happy at your club, your retention rate will surely increase on its own.
There are many creative ways to stay in touch with members even when your club is not open, from video workouts and live-streamed classes to PT sessions through video conferences.
Communicating with members doesn't only mean the discussions you carry out when meeting them at the gym. There are several ways to inform your members that you care about their safety and that you are taking all the precautions to avoid the spread of the COVID-19 virus.
There is an easier way to get more members! Communicate efficiently with them through automated emails, provide them the option to purchase memberships online, delight them with a professional mobile app and member account, and surprise them with fast services at the reception desk.
With UPfit.cloud, everything is done quickly, and you can start seeing results in a matter of days. Find out the advantages of our platform in a 20-minute demo session.
It is crucial to enforce all the necessary COVID-19 protocols at your fitness club. If you have troublesome members, who refuse to abide by the sanitary rules, there are different strategies to convince them without escalating the situation.
To ensure a comfortable atmosphere for all your members, each person entering your gym should obey simple rules. That doesn't mean you have to argue with difficult members, but there are ways you can convince them to be aware of their behavior.
One of the biggest challenges for fitness operators everywhere is to maintain a strong relationship with members. This is where automation and artificial intelligence comes in, one of the most popular features of the UPfit.cloud gym management software.
The way you communicate with clients or members during a difficult situation will dictate how they perceive your brand afterward. That is why it is essential to have a well-thought plan when it comes to crisis situations.
No matter what kind of fitness business you have, whether you just opened your first gym or you already have a well-established club, any moment is an excellent occasion to improve your business and streamline your operations.
Check out other guides that will teach you how to manage your fitness center better.
We have created a series of free guides that will help expand your gym: advice on increasing sales, lead management, optimising your online marketing strategy, creating a corporate program, and so much more. There are dozens of e-books and guides with useful information and ideas for ambitious gyms, that are willing to use all the tools available to grow their business and recruit more members.
Each gym is unique. That is why UPfit.cloud has a wide range of services, tools, and features that perfectly match your business.
Regardless of how you manage your gym or fitness club activity, UPfit.cloud can be customized so it's easy to use for your team and simple for your members.