Improve retention with efficient communication

Text messages are a great way to communicate with your gym members because it's easy to send, fast and has a huge open rate. Everyone has at least one phone that they constantly check, and text messages are harder to ignore.

An incredible member experience will encourage them to visit your gym more and more and, of course, to constantly renew their membership. You don’t have to invest considerable amounts in equipment and gadgets. If your staff makes sure members are always happy at your club, your retention rate will surely increase on its own.

There are many creative ways to stay in touch with members even when your club is not open, from video workouts and live-streamed classes to PT sessions through video conferences.

Communicating with members doesn't only mean the discussions you carry out when meeting them at the gym. There are several ways to inform your members that you care about their safety and that you are taking all the precautions to avoid the spread of the COVID-19 virus.

It is crucial to enforce all the necessary COVID-19 protocols at your fitness club. If you have troublesome members, who refuse to abide by the sanitary rules, there are different strategies to convince them without escalating the situation.

To ensure a comfortable atmosphere for all your members, each person entering your gym should obey simple rules. That doesn't mean you have to argue with difficult members, but there are ways you can convince them to be aware of their behavior.

One of the biggest challenges for fitness operators everywhere is to maintain a strong relationship with members. This is where automation and artificial intelligence comes in, one of the most popular features of the UPfit.cloud gym management software.

The way you communicate with clients or members during a difficult situation will dictate how they perceive your brand afterward. That is why it is essential to have a well-thought plan when it comes to crisis situations.