One of the most important aspects of managing a gym is the sales process, no matter its type or size. Even if you manage a famous club with many years under your belt, that doesn't necessarily mean that sales work independently. All sales strategies must be constantly improved. Therefore, you must give them the necessary attention.
When you try to improve how you increase your profit margins, it’s good to focus on small changes that are easy to measure. However, if you have already implemented a series of strategies that don’t work, you shouldn’t throw in the towel and try to change everything.
There are many reasons why it's recommended to try a Black Friday campaign, from the fact that people are accustomed and prepared to buy in that time period, to the fact that these campaigns benefit from major publicity and therefore your club's offers will have a bigger impact.
Why should you establish campaigns in your fitness club? The simple answer is – to sell as many memberships as possible. At the same time, it's a great way to create brand awareness campaigns and attract the attention of potential members.
We recently launched a new UPfit.cloud feature designed to help gyms create more effective sales campaigns. We're talking about a system of discount codes through which clubs can offer discounts on memberships purchased online.
There is an easier way to get more members! Communicate efficiently with them through automated emails, provide them the option to purchase memberships online, delight them with a professional mobile app and member account, and surprise them with fast services at the reception desk.
With UPfit.cloud, everything is done quickly, and you can start seeing results in a matter of days. Find out the advantages of our platform in a 20-minute demo session.
We have created a series of free guides that will help expand your gym: advice on increasing sales, lead management, optimising your online marketing strategy, creating a corporate program, and so much more. There are dozens of e-books and guides with useful information and ideas for ambitious gyms, that are willing to use all the tools available to grow their business and recruit more members.