When it comes to marketing for gyms, the main objective of a strategy should be sales. Of course, good marketing helps brand awareness and builds reputations, but, at the end of the day, a club's success is measured in profit, not the number of likes. That is why it is crucial to layout a good marketing strategy that will help you recruit as many new members as possible. Does it look complicated? Don't worry, it's not. With just a handful of actions, you can quickly increase the number of new members without large budgets.
As temperatures rise, it's time to gear up for the summer season. We all know that summer months are the "slowest" for a fitness club, not because people exercise a lot, but because members prefer going on vacation rather than hitting the gym.
An online member account can help to streamline the process of managing your gym's members. It provides members with a convenient and efficient way to manage their memberships and it provides your gym with a tool to easily track and manage memberships.
The member portal is a very useful tool not just for members, but also for you and your team. As long as members use it, the online account will quickly change your employees' activity and they will have more free time for the rest of the operations that can't be automated.
Text messages are a great way to communicate with your gym members because it's easy to send, fast and has a huge open rate. Everyone has at least one phone that they constantly check, and text messages are harder to ignore.
When was the last time you updated your Facebook page? All these tips are easy, and each have a low impact. But together they ensure that your club's presence on Facebook is successful.
There is an easier way to get more members! Communicate efficiently with them through automated emails, provide them the option to purchase memberships online, delight them with a professional mobile app and member account, and surprise them with fast services at the reception desk.
With UPfit.cloud, everything is done quickly, and you can start seeing results in a matter of days. Find out the advantages of our platform in a 20-minute demo session.
By creating a newsletter for your members, you strengthen community spirit. You show that you care about your members, even when they don't make it to the gym. With the help of a constant newsletter, you will be part of their lives and remind them of your services, the wonderful atmosphere, and all the other reasons why they chose your club.
Events like "open house" are an excellent opportunity to attract new members, but also to promote your gym in a different way. Although it seems a little complicated, its benefits outweigh the effort. You just need to consider a few important aspects.
On your gym's website you can detail all the measures and rules regarding the pandemic. Moreover, your website is one of the first places where a member or someone interested in your club’s services will look for such information.
No matter how impressive your gym's social media updates are and how many likes you get, your entire effort should focus on a single goal - recruiting new members. And you can only do this if you get the attention of followers based in your area.
It is essential to have a marketing strategy that will help you recruit as many new members as possible for your gym. Sounds complicated? Don't worry. It's not! With just a handful of tasks, you can quickly grow the number of new members, without a large budget.
We have created a series of free guides that will help expand your gym: advice on increasing sales, lead management, optimising your online marketing strategy, creating a corporate program, and so much more. There are dozens of e-books and guides with useful information and ideas for ambitious gyms, that are willing to use all the tools available to grow their business and recruit more members.