Group classes are a brilliant investment for any kind of fitness center. All studies show that members who attend classes are more likely to renew their membership. In addition, the community built around these activities motivates members to keep training more often and even bring their friends. Meanwhile, personal training is a valuable resource for any club if these services are appropriately managed. Therefore, pay close attention to all these services, and you'll see your retention rate improving significantly, and so will your revenue.
One of the most significant and most persistent trends in the fitness market in the last decade has been group fitness classes. Even if they must attend group X classes from their living room, members remain loyal to this workout type. So, what is stopping you from launching group fitness classes at your gym?
You don't have to invest a lot of money and time in PT services, to expand them properly. With a few well-thought strategies, your trainers can increase your business almost immediately, and your department will run itself.
We have created a series of free guides that will help expand your gym: advice on increasing sales, lead management, optimising your online marketing strategy, creating a corporate program, and so much more. There are dozens of e-books and guides with useful information and ideas for ambitious gyms, that are willing to use all the tools available to grow their business and recruit more members.